Augmented Reality Art Direction  / 

July 2018

CLIENT Octosense AR WORK Uncategorized


Since its founding, Octosense AR has focused on breaking boundaries, surpassing limitations and redefining possibilities of real-time AR / VR experiences. We develop solutions for the challenges associated with creating a true living, breathing, mixed reality. This is the introduction of realistic 3D digital content extensions and effects, as well as naturally moving, lifelike interactive characters into users’ physical world in real time.

Illustrations can turn an average website into something really unique, something which identifies and communicates the brand message.

It seems that in the real world of web design, illustration tends to perform both functions at one time. It beautifies while it clarifies.

As Creative Director the message I and the team wanted to deliver is Realism in Augmented Reality  so we chose for a realistic approach using digital painting to illustrate augmented reality use cases where there is a seamless integration of the computer-generated imagery and the real environment.

We illustrated Augmented reality numerous applications like gaming, tourism, education and entertainment and that the technology is becoming more accessible and easier to use.

AR is absolutely going to be a massively used technology as we progress into the future. Octosense prediction is that AR will become such an integral part of our lives, that it will change the way we interact with the world around us.